Further to my previous post about building a brand with Twitter, I had the pleasure of attending a session this afternoon hosted by Leanne Rate from our Marketing and Communications team. She gave attendees an overview of how our organisation is dipping our collective toes into the water that is social media in relation to developing our reputation and establishing online relationships with students, staff and other educational institutions.
One thing is obvious: it’s no longer a matter of should we use social media to develop our brand, but how should we use social media to develop our brand? Leanne showed us multiple examples of how our students are already interacting about their learning within the online social networks they have established independently of us. Regardless of whether organisations feel ready to join in, students are seeking and creating online relationships and engaging in conversations based around shared experiences, both positive and negative. Some of these conversations are ongoing but many are short lived, perhaps for the duration of a course or until the resolution of an issue. What does this mean for us, not only as an organisation, but as educators?
I really enjoyed the video Leanne showed about the social media revolution. It is an updated version from the original but is still a year old. I wonder how much the statistics have changed in that time? What will they look like next year? In five years’ time?